Award-winning innovation in sports data and storytelling

Who we are

Dataworks is redefining fan engagement through award-winning innovation, recognised as the ISC 2024 Innovation Winner.
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By centralising live sports data and transforming it into compelling stories, we help rights holders captivate audiences, generate new revenue, and thrive in the engagement economy.
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With our expertise in AI, realtime data processing, and dynamic visualisation, Dataworks is the bridge between raw performance data and unforgettable moments.

Our Story

Tom met James and Lou in 2011 as CEO of Imagen, bringing in their team at We Are Sweet to elevate the UI/UX for his first sports rights platform with IMG Media.

Imagen grew into a leader in sports media distribution, working with Premier League, IOC, FIFA, NBA, MLB, and NHL, while We Are Sweet continued delivering cutting-edge digital experiences for ATP and PTO.

After Imagen’s sale to Thomson Reuters in 2023 and We Are Sweet’s ISC 2024 Innovation Award, Tom, Lou, and James created Dataworks, with Aidan joining to provide board-level expertise.

Meet the founding team

Dataworks is led by a team of experts in sports technology, AI, and data-driven storytelling. With decades of experience working with the biggest names in sport, we combine technical excellence with commercial insight to push the boundaries of fan engagement.

Leadership Team